Having a handy blurb template on your phone is an invaluable time saver. We all know there is no worse text than a studio or employer asking for a picture and a little bit about yourself, urgh.

Heres one I bashed out in December and its been well received, feel free to copy it, I hope it helps.

We are so keen to be taken seriously or to impart the whole of the teaching of yoga into these two paragraph requests- yet what we think is important really isn’t to most people.

Picture yourself outside M&S or Tesco asking people what ‘vinyasa’ means or asking someone to explain their understanding of trauma informed/ashtanga/yin/ somatics – most people don’t know or care, their perception of yoga is contortion, tree pose or mimicking hands in a mudra.

So I’d honestly say write it like you cant use any jargon, studio speak  or stuff that trips off your tongue in the industry with an assumed understanding .

I also don’t mention studios or places I’ve worked for a few reasons. Its neither a badge of honour or proof of anything either negative or positive, they arent paying me to advertise them and noone cares about these details, they mean very little to most people outside your circle. Its not a CV so instead put yourself in the shoes of Jo(sic) Public who may accept yoga is a good idea but haven’t made the leap yet.

We love an achievement or a humble brag but keeping it less about you and more about what they (the reader) needs to know may be a better approach.

How do I know mine worked when I used it?

I booked out a class three months in advance, had a successful launch elsewhere and bagged a one off high value job from it. None of these were ‘yoga people’ so a lot of newness from a plain speaking blurb.

Finally a note on images. Now the internet will forever be in a tussle over the beauty and aesthetics of asana vs the misconceptions pose pictures bring. Ive been in both camps over the years and honestly couldn’t care less nowadays, I like to see both. BUT if you want work, new clients and opportunities consider that authenticity is bridging the gap between what we say or show and what we actually do.

Extremes are not needed, originality and creativity are not needed. Keep in honest and simple. Id look like a fibber if I accompanied my relaxed blurb with an arm balance picture or  portrayed a casual picture with a serious yoga jargon write up.

So remember- authenticity is bridging the gap between what we say or show and what we actually do. Are you doing that now?

Now there is always that problem of finding a picture without egg on your Tshirt or your hair looking like it fought a tree- in which case invest in a logo or personalised drawing such as from Christie Creative.

Get these sorted out and on your phone to ease your stress next time you need a bio refresh somewhere.