Neighbourhoods & Banana Bread

Neighbourhoods & Banana Bread What struck a lot of people about the Barnes & Noble story wasn’t that a hedge fund bought it. It was what happened next. The new owners, Elliott Management, could easily have done what struggling chains often do: centralise everything, cut costs, standardise stores, squeeze margins and chase efficiency. Instead, they…

The Glory Of Inconvenience

Oh the glory of inconvenience. After decades spent pursuing convenience, people are beginning to choose inconvenience again. Not everywhere, of course. Nobody is queuing up to abandon online banking or navigation apps. Most of us are quite happy to let technology handle the things we’d rather not think about but look a little closer and…

Pockets

Pockets We talk a lot about community in yoga. Building community. Supporting community. Growing community. It’s one of the most commonly used words in the wellness industry but sometimes I wonder if what we’re really talking about is something much smaller. Most of us don’t serve “the community”. We serve a pocket of it; our…

The Borrowers?

The Borrowers? There is a particular kind of confidence that exists inside modern wellness culture. A soft confidence. A confidence wrapped in low lighting, slow speech, spiritual language and the reassuring suggestion that what is being offered is both ancient and unquestionably true. The older I’ve become as a teacher, the more suspicious I’ve become…

The Roaring Twenties

The 1920s were called the Roaring Twenties because the world sped up. Jazz clubs. Fast money. Art deco. New freedoms. New technology. People wanted movement after years of war, grief and uncertainty. Society dressed up, danced harder and chased optimism wherever it could find it. A century later, our own twenties have roared too… just…

Phone Prisons

One of the most interesting wellness trends right now might actually be people wanting less technology. Not better tracking, not more optimisation, just less access. There are now companies building physical devices that block apps from your phone, alongside more retreats, gyms and wellness spaces experimenting with phone-free experiences. I get it. Particularly in gym…

Smells Like Endurance Culture

Smells Like Endurance Culture Trail running. Hyrox. Ultra events. Long-distance challenges. Recovery metrics. Electrolytes becoming a personality trait. According to recent reporting from Fit Insider and wider wellness trend forecasting, endurance culture is having a real moment right now. Maybe it’s a Covid hangover. People started walking more. Running more. Spending more time outside. Endurance…

The Devil Rides Peleton

The Devil Rides Peleton There’s a scene in The Devil Wears Prada where Andy laughs at fashion. She thinks she’s outside of it all. Above it. Unaffected. Then Miranda Priestly calmly explains that the “random” blue jumper Andy is wearing was actually chosen for her years earlier by the fashion industry itself. Trends trickle down.…