What Fashion’s Trunk Shows Can Teach Us About the Future of Movement Education Fashion brands are seeing a resurgence in invitation only trunk shows. If you’ve never heard of one, they’re small, intimate events where a designer presents their collection in person to a select group of customers. Rather than browsing online, people get to…
The Flat Cap: The Costume of Spirituality in Modern Wellness In the north of England, the flat cap wasn’t originally fashion. It was practical. It kept rain off men working long days outdoors. Men grafting in factories, fields and shipyards. Men hunting because they needed food on the table, not because it was a leisurely…
What Are We Really Selling? A coffee shop sells coffee. Or does it? Of course, there is coffee involved but people also buy a pause between meetings. A familiar face behind the counter. A place to sit alone without feeling lonely, a reason to leave the house. The beauty industry sells products and treatments. Yet…
In Supercommunicators, Charles Duhigg argues that many conversations happen on different levels. Sometimes we’re having a practical conversation, trying to exchange information or solve a problem. Sometimes it’s emotional, where the real need is to feel heard, understood or supported. Other times it’s social, exploring identity, values or belonging. Communication often falters when people are…
There comes a point in many yoga journeys when we find the studio. The teacher whose classes just make sense. The room that feels like home. The familiar faces. The mat in the same corner. The Tuesday evening ritual that quietly becomes non-negotiable. It becomes the place to be. There’s nothing wrong with that. Community…
Sometimes we think we’re buying yoga but really we’re buying the story. The story that says; I’m someone who takes care of myself.The story that says; Today I chose to pause. The story that says; I listened when my body whispered instead of waiting for it to shout. Corporate wellbeing works the same way. Management…
A hairdresser explained why highlights don’t cost £60 anymore. Not because of the cost of living. Not because salons have suddenly become more expensive to run but because no one is asking just for highlights anymore. They’re asking for something that sounds simple – but isn’t. Effortless colour Soft blends. Something that grows out naturally.…
The Thing Isn’t The Thing Kurt Vonnegut, the novelist known for finding profound truths in ordinary moments, once told a story about going out to buy a single envelope. His wife suggested he buy a hundred and keep them in a cupboard. It would be more efficient. More sensible , yes, but efficiency wasn’t really…
What if your discipline is just your anxiety in a nicer outfit? One of the stranger things I’ve noticed in yoga is how often tidiness becomes a moral virtue. Teachers jokingly shame students who don’t put props away. Mats must line up perfectly. Blocks must be stacked just so. Somewhere along the way someone quotes,…
Ahhh the wellness summer super yacht. Yep, we’ve all seen it. Alo the active wear brand has turned a 72 metre luxury yacht into its floating headquarters for the summer, filled it with celebrities and influencers and described it as ‘an elevated expression of wellness’. Brands have always sold aspiration. Chanel, Dior and Rolex aren’t…