When Even the Famous Can’t Sell Out It’s not just you. I’m going to say that again, it’s not just you. Across yoga and wellness, people are finding it harder than ever to sell events or trainings whether online or in person. Barely a week goes by without another studio, centre or hub sadly closing.…
It can look slick to have your own branded class or signature method, but sometimes that shiny box becomes a cage. When you chain yourself to a fixed style, you lose the freedom to adapt, shift with evidence or simply meet people where they are — and yoga, at its heart, is about fluidity. Yes,…
Group Classes: The Meeting Point of Movement and Philosophy The online yoga space loves a dichotomy. Scroll long enough and you’ll notice the tension: on one end, group classes are dismissed as exclusionary or superficial, and on the other, there’s the idea that realyoga is found only in stillness, study or pure philosophy. I’ve seen…
Most of us have had that awful feeling where someone posts a photograph of us looking like a potato. You know the one, your face looks like a melted candle and now everyone’s seen it. Bit embarrassing. But imagine being Arjuna (main character of The Bhagavad Gita, yogas ancient philosophical guidance text) You’ve just had…
Less is More: Why Simplicity Sticks in Movement Teaching As movement teachers, many of us, especially in yoga, feel the pull to create ever more elaborate sequences. To keep clients entertained, to keep things fresh. Clever transitions, intricate links and choreography that impresses our peers can become the standard we hold ourselves to. Yet there’s…
Pricing a pop-up or one-off yoga event can feel like a guessing game, especially in today’s climate and seeing sessions priced at magical numbers like £11, £22, £44 feels kind of made up, plucked out of the air to seem special. That’s where the idea of palatable pricing comes in, setting a fee that feels…
From Newspapers to Nesting: Why Yin Editing Matters When you work in newspapers, every single word has to earn its place on the page, each word is revenue and the words are the power not the rag itself. There’s no room for fluff and yin yoga carries a similar lesson. We don’t need to fill…
When ‘Trauma-Informed’ Becomes the New ‘Vino & Vinyasa’ IS trauma really a selling point for yoga? Interestingly, you don’t see this phrase in the Pilates space or in personal training, it seems to be very much the reserve of yoga teachers. Of course, there is a place for having awareness around trauma. In a one-to-one…
As yoga teachers, we’re often encouraged to find and articulate our why—why we teach, why we practice, why this path feels like a calling. And while that reflection can be meaningful, it can also quietly become a distraction. The truth is, the day-to-day reality of teaching yoga is often less about lofty purpose and more…
A Portable Practice A practice in your pocket isn’t about downloading an app you can tap into anywhere or belonging to a club, gang, or team. It’s about knowing how to access your practice without needing to recall a single pose. Like good personal trainers or physiotherapists, yoga teachers should advocate for agency—helping students take…