Iâm going to keep this short and sweet.
You donât own Facebook, you donât own Instagram, you donât control the algorithms and your accounts can be taken away or hacked in the blink of an eye.
What you DO own and completely control is a website and your newsletters.
Heres 3 tips for websites:
- Get yourself higher up the search ranking by making a google business profile account and posting to it regularly so google recognises your business is active.
- Then create a QR code from a free generating app and physically put them in peoples hands for google reviews which again boosts your visibility.
- Finally use your site as home base where everything lives and direct clients there for freebies, audios, blogs etc, every click is traffic to your site. See how I have done that in these newsletters? I link you through to the info so you get it and I get the site hit, win win.
This isnât anything Ive guessed, itâs information I have paid my web guy for and it works when I remember or choose to. And thatâs the beauty, I can choose to effectively promote my visibility rather than post online and hope itâs seen by more than a couple of folk.
Searches reward activity and itâs an audience that engages with you, is invested in you. Algorithms donât reward activity or give you sales or loyalty- is it time to start putting your effort where it counts?
Heres 3 tips for starting newsletters (and none are about writing them):
- Start one. Mailchimp is pretty good and free up to 500 subscribers. Capture peoples deets whenever you can. QR code sign ups work well for this too. Check your GDPR requirements if holding personal data.
- Make it of value for the reader not an Oscar speech of your achievements or a dear diary of your feelings. Be of service and it will build.
- Today start following some newsletters that are different and regular and not full of sales.Keris at The Ladybird Purse, Lucy Lords Supper Club and Claire Witz Chimpologist may be a good starting point. Start noticing how much of your inbox is sales and how much offers value, just watch and learn as you build your ideas.
Im not sure if this is something you want expanding at all? Again I have paid a lot of money to learn and establish my mailers more seriously since the pandemic and itâs only this year itâs feeling easy but todays take away is start. Start today, use these stepping stones and if you want more we can shape what you are doing- its so much more effective having âconversationsâ with your actual audience rather than what feels like screaming into the void on social media.