Going Wider Isn’t the Same as Going Forward Under Armour was flying high. Once called the “Nike killer,” they expanded fast and looked unstoppable. Then came a big gamble — they bought three fitness apps, hoping to become the Facebook of fitness. The problem? There was no synergy. No shared ecosystem. No clear message. The…
Function Over Fixation- A Shift In How We Talk About Pain When someone’s been in pain for a while, it’s easy – understandably – to make being pain-free the main goal, but in truth, that binary thinking of ‘pain or no pain’, can be frustrating, disheartening, and misleading. It might even stop people from noticing…
We live in a time where wellness is everywhere—on our screens, in our social feeds, in endless suggestions for what to eat, drink, breathe, or buy. Yet with access to all this information, many of us don’t actually feel more well. In this $7 trillion industry, it’s worth asking: has the flood of wellness advice…
Taming Pain & Yoga: Can Ancient Wisdom Meet Modern Science One of the great strengths of applying yoga to pain care is that it sees the whole person—not just the pain, not just the body part, but the human experience and the individual at the centre of it all. Yoga teaches self-acceptance. It grounds us…
10,000 Steps a Day – Gimmick, Gullible or Good? If you’ve ever worn a fitness tracker, opened a health app, or even just overheard someone at a coffee shop say “I’ve still got 4,000 steps to go,” chances are you’re familiar with the 10,000-steps-a-day goal. It’s neat, it’s memorable, and it’s everywhere. But it didn’t…
To Photograph or Not to Photograph? A Look at Filming in Yoga Classes, The Gym & Pilates Every so often, a familiar topic circles back around in the yoga community: should teachers take photos or film their classes? I don’t, ever but it’s not about right or wrong, but about pausing for a moment to…
Rethinking Yin Yoga Claims for ADHD: Yoga Claims & Sketchy Aims There’s a narrative that Yin Yoga—a slow, still, introspective practice—is especially good for people with ADHD. You’ll hear claims like: “It helps you build tolerance for stillness,” “It supports regulation,” “It teaches you to feel your feelings,” “It gives you permission to pause,” “It…
When Tech Fails: What M&S Can Teach Us About Grace Under (Cyber) Fire Marks & Spencer was hit by a cyber attack. Not ideal, obviously. In fact, pretty disastrous, especially for a company that runs on logistics, online orders, and the kind of reliability we expect when we buy pants and Percy Pigs in the…
🤕 Okay, so you have just winced in pain again around THAT recurring painful issue. You have tried everything and nothing works, you are totally despondent so what now? 👌Here’s how I often start to work with my one to one clients with recurring pain and be warned, exercise and poses don’t feature so exit…
Is Fascia Still Fascinating? If we could release, free or deform our fascia in the way that we once thought; our feet would collapse by walking, our face would look rearranged after vigorously washing it, our bum would be flat after sitting and falls would be frequent and could be fatal. What we know for…