From Yoga Mats To Mega Yachts
Ahhh the wellness summer super yacht. Yep, we’ve all seen it. Alo the active wear brand has turned a 72 metre luxury yacht into its floating headquarters for the summer, filled it with celebrities and influencers and described it as ‘an elevated expression of wellness’. Brands have always sold aspiration. Chanel, Dior and Rolex aren’t…

